- Where are you now?
- Where have you been?
- What has worked / failed?
- Where do you want to be?
Building a Foundation of Marketing
Your business is built from hard work and great ideas. Now it’s time to build a marketing system that fits your unique needs. A marketing system is the entire process of your customer’s journey. This system should be able to answer the following questions.
- How do customers find you?
- What is the most profitable source of customer acquisition?
- What are the various journeys your customers take until they purchase?
- How does your business follow up with automation?
- What marketing channels can easily be scaled with investing time / money?
- How does your marketing help customers who are sitting on the fence?
- What happens after your customer purchases?
- How is automation helping to encourage customers to return?
The Pillars of Your Marketing Foundation
Looking back, Looking again: Goals
Strategy
- Defining your audiences
- Creating a method of reach & acquisition
- Customer journey defining
- Converting shoppers into customers
- Short term and long term follow up
Automation
- Adaptive changes
- AI powered decision making
- Testing and optimizing
- 24/7/365 Marketing
- Prospecting and follow up
Scalability
- Creating growth potential channels
- Relying on systems, not people
- Hunting for peak performance
- Seeking new channels
- Watching out for single-source marketing
How can you build your marketing to be better than ever?
The first step to building a better marketing system for your business is to realize that marketing is holistic, and not just google ads or SEO. Ads & SEO are a part of a system, much like plumbing is part of a house. Before focusing on one part of your marketing, understand what you’d like it to look like as a system.
Want to talk about it? Schedule a free 30 minute marketing system consultation.